SOLUTION:

We set out to create a bold brand image that would match the personalities of the company’s founders and their vision. The initial brand launch and marketing campaign were specifically developed to target consumers who were choosing mainstream, European brands of Vodka.

SOLUTION:

By leveraging our knowledge of the skin care market and consumer, we created a visual identity for the brand that is centered on this anti-aging formula’s unique ingredients. The new visual identity drove our solutions for naming, packaging and collateral executions.

SOLUTION:

dp created visual positioning boards that helped articulate the look and feel of both the 2D and 3D aspects of the Position-Tech brand. Upon choosing a visual direction multiple package forms were created to showcase the compelling product design. The chosen structure featured a folding panel that allowed the graphics to visually and verbally communicate the detailed point of difference.

SOLUTION:

Inspired by the sporting heritage of the city of Indianapolis a 20x30ft photographic collage was designed. The graphic elements of the collage were integrated into 3 private dining areas of the restaurant.

SOLUTION:

Through a process of blending keen consumer insights and research with elements of classic Italian design designproject was able to develop multiple naming options followed by a range of graphic identities.

SOLUTION:

We leveraged our brand development experience to breakdown and identify iconic colors and shapes for each brand. This approach allowed us to create a common design and form language representing a wide array of brands. This language guided our decisions regarding artwork and furniture choices.

SOLUTION:

Our mission was to reconnect the consumer with the Starbucks story. We created a design that referenced the creativity of the current retail packaging and reinforced the equities of grow, roast, brew and aroma.

SOLUTION:

We developed an endorsement strategy for the Millstone Signature Collection. Assuring that target consumers would recognize and identify with the sustainability certifications.

SOLUTION:

Our project team built a fresh, clean, and contemporary brand that was relevant to the target consumer. Our positioning of the brand allowed the unique product & service offering to be easily understood by the public. The brand launch was additionally supported with a suite of marketing materials.

SOLUTION:

Creative development focused upon developing a series of beer bottles & labels that were inspired by other famous brothers, such as the Brothers Grimm, the Mitchell Brothers, the Mario Brothers, and Jesse & Frank James.

SOLUTION:

Using recycled meter-boxes, these terrariums are a thought-provoking item for the home.

SOLUTION:

designproject created a poster depicting the letters of the web address illustrated to resemble iconic Chicago landmarks.

SOLUTION:

Momentum Asset Management bases their investment strategy on a proprietary equation for timing the market. Our solution was rooted in creating a sophisticated and arresting identity for the Momentum brand. By leveraging graph paper patterns and turning them on their axis we created a design that is based in order but viewed from a skewed perspective.

SOLUTION:

Starting with strategic work such as competitive audits and 1-on-1 customer interviews, designproject was able to understand the key elements of the brand as seen by their customers and then leverage those components to create meaningful brand equities.

SOLUTION:

By examining PolySceince’s laboratory roots and positioning them as the authority on molecular gastronomic cooking, we were able to create a branded look and identity for the their culinary business.

SOLUTION:

Designers and Engineers worked closely together to develop one of the most advanced 70mm film cameras ever. High performance materials such as Titanium and Carbon Fiber Composite were used to reduce weight and not sacrifice functionality.